Formula 1 does not have a single commercial during their races on ESPN. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? This article looks at several of the reasons why NASCAR is losing fans. This is a BETA experience. And you hear more and more about this today. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. NASCAR Home. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Is PNC Park The Best Ballpark in Baseball? The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Weekly races at smaller locales have come off even worse. Declining television ratings have been a near-constant part of the NASCAR conversation for years. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . Photo credit: sarahstierch on Visualhunt.com / CC BY Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Nascar, he wrote . If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. No longer do young NASCAR racers start at their local tracks and work their way up. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. (Busch would have still won.). With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. (Photo by Jonathan Ferrey/Getty Images). You can contact him here or on the Sports Media Watch Twitter page. Im not buying the its too safe bit as a cause for the decline of NASCAR. The news sort of heads downhill from there. What are the biggest differences between these sports? Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. I remember watching it and literally wondering if I was going to see the finish of the race. Johnson is getting some commiserations from the fans after the ratings came out. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. The coverage goes through the entire event. Not all, of course, but most. which is a 50 percent decline . Keep in mind that excludes the Monday rainout at Talladega. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. And as recently as 2013, the race drew 16.5. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Kyle Busch, NASCARs black hat, won his second title. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. It was the first NCS race on the dirt in 50 years. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. American Hartford Gold. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. NASCAR Home. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. That isnt insignificant when it comes to explaining the decline of NASCAR. Then they sharply declined in Week Two. . Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). The. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). It is not unusual to see speedway grandstands half empty and only several million will tune in from home. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. The crowd sold out it's 30% capacity soon after the event was . It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. The NFL only went down 9%, but please, tell me about anthem kneelers. Should there be concerns with the current trend of viewership? I'm just . And abuse and manipulation of that system. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. OutKick reported: The NBA ratings are worse After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. The NASCAR ratings for the 2022 season are the best they have been in four years. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. The truth was of course far from that. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. Photo credit: eliduke on Visualhunt.com / CC BY-SA This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. The XFL's ratings were disappointing in Week One. A shot that shows the overall value sponsors receive. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Standings. But the initial Chase, an artificial and contrived points reset, was despised by fans. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. TV ratings are no longer the end all be all for NASCAR. NBA players take a knee during National Anthem, screen image Get woke, go broke. 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