However, the pandemic also seems to have pushed the demand for EVs higher, which was evident in the growth of Tesla car sales during the third quarter of 2020. This also implies that there will be a rise in competition in the automobile industry like never before. The award is an endorsement of Teslas safety systems that Elon Musk often touts in the media and on social media. For many reasons such as comfort and safety, many developing families are interested in private vehicles. Tesla has also partnered with various other businesses including Hilton Hotels to establish its destination charger network throughout the United States and other markets. This aspect of the SWOT analysis focuses on the external factors that present potential growth and development for the automotive business organization. Automobile Industry has the strength to be successful in the SWOT analysis. To expand its presence worldwide, apart from establishing Tesla stores in the emerging markets, the company will also need to expand its network of superchargers and destination chargers faster, which is essential for maintaining car sales in new regions. However, as identified in this SWOT analysis, there are various issues that the car company must address to maintain its competitiveness and improve its profitability. Tesla Inc.s Organizational Culture & Its Characteristics (Analysis), Tesla Inc. Five Forces Analysis (Porters Model) & Recommendations, Teslas Mission Statement & Vision Statement (An Analysis), Tesla, Inc.s Generic Strategy & Intensive Growth Strategies (Analysis), Tesla, Inc. PESTEL/PESTLE Analysis & Recommendations, Tesla Inc.s Organizational Structure & Its Characteristics (Analysis), Tesla, Inc.s Marketing Mix (4Ps) Analysis, Tesla, Inc.s Corporate Social Responsibility & Citizenship, Stakeholders, Tesla, Inc.s Operations Management: 10 Decisions, Productivity, General Motors Company SWOT Analysis & Recommendations, Toyota External Analysis: Opportunities & Threats, General Motors Mission & Vision Statements - An Analysis, General Motors Organizational Structure for Flexibility in Regional Markets, Toyotas Organizational Culture Characteristics: An Analysis, Toyotas Mission Statement & Vision Statement: An Analysis, Ford Motor Companys Mission Statement & Vision Statement: An Analysis, General Electric Company (GE) SWOT Analysis & Recommendations, General Motors Generic Strategy & Intensive Growth Strategies, the Porters Five Forces analysis of Tesla Inc, Teslas generic strategy for competitive advantage and strategies for intensive growth, Teslas organizational or corporate culture, Teslas organizational structure that facilitates centralized control of the corporation, Teslas corporate social responsibility strategy and stakeholder management efforts, Teslas corporate mission statement and corporate vision statement, United States Department of Commerce International Trade Administration Automotive Industry, United States Department of Commerce International Trade Administration Energy Industry, High rate of innovation in business processes, Strong control on business processes based on vertical integration, Strategies that intentionally limit market presence, Limited access to supply for innovative products, Global sales expansion for electric cars and solar energy solutions, Increased business diversification beyond electric vehicles. Despite the rapid growth in its market capitalization, Tesla is not as profitable as the other automobile brands, It has been running its business in losses for the past several years. These are ideal conditions for an emerging market. As we know that the BRIC (Brazil, Russia, India, and China) nations and Asian countries have great growth potential. Tesla seems to be lacking the manufacturing capacity it needs to produce everything it has promised till now. Teslas management can expect better performance and resilience in the global market for electric automobiles and energy solutions upon addressing the SWOT factors identified in this analysis. This SWOT analysis shows that Tesla has the potential to grow in the global automotive market despite aggressive competition. According to Interbrand[5] and Forbes[6], Toyotas brand is the worlds 7th and 9th most valuable brand worth US$50.291 billion and US$44.7 billion, accordingly. A SWOT analysis is a self-reflection exercise designed to help improve your business. These cars use fewer parts overall compared to a regular car due to which the maintenance costs for the owner and technical complications are also lower. This industry is also contributing to job creation and skill development. Johnson and Johnson SWOT Analysis 2023: An Essential Report, Disney SWOT Analysis 2023: A Magical and Detailed Report, An Exhilarating Automobile Industry SWOT Analysis 2023, Twitter SWOT Analysis 2023: A Talkative & Detailed Report, Netflix SWOT Analysis 2022: A Binge-Worthy Report. The results of this SWOT analysis suggest strategic reform for long-term success in the global market, by increasing effectiveness in addressing the strong force of competition shown in the Porters Five Forces analysis of Tesla Inc. But this investment needs to be profited out which is a big challenge. Auto companies spend the third most on R&D of any industry for more product variety, better performance, improved safety, higher emission standards, and lower costs. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This external factor involves establishing or acquiring new businesses with operations outside the companys current business of electric automobiles, batteries, and solar energy products. The market valuation of Tesla has grown very fast in recent years. High fixed cost and investment in R&D: Because of an overly competitive market, companies are trying to invest more in R & D centers. [9] In addition to the awards for its vehicles, the company ranks the 2nd on the Carbon Clean 200 List, which ranks the companies according to their efforts to transition to clean energy.[10]. SpendEdge helps companies identify strategies, processes, and functions that can help mitigate risks, propel efficiency, and minimize the impact of other challenges. SWOT analysis applications: An integrative literature review. Automobiles give people the opportunity to live, work and travel in ways that were unimaginable a few decades ago. With the release of Model 3, Tesla sales have grown worldwide. Its giving facilities in every aspect of todays civilized society. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Availability of a considerable number of variants, stiff competition between them, and a long list of alternatives to choose from has given power to customers to decide whatever they like. For example, when it unveiled semi-trucks in 2017, the company had promised that they will be available by 2019. Government regulations: Regulations like excise duty, no entry of outside vehicles in the state, decreasing number of validity of registration period, and volatility in the fuel prices pose considerable challenges to automobile companies. The technologically advanced nature of the companys products imposes challenges to suppliers ability to provide the automotive inputs for the companys manufacturing processes. All brands have alike felt the impact of the pandemic on their manufacturing and supply chain networks. Top companies in the market understand that they have a We are offering Free Trials to all our customers or prospects who have been impacted positively or negatively by Covid-19 and are looking to connect with prospect buyers immediately. Furthermore, other markets are also likely to emerge soon. Strengths Global presence: Ford is a truly global brand with a strong global footprint. With the goal of improving business competitiveness, growth, and development, this SWOT analysis shows a number of ways that Tesla can use to enhance its performance. One of the main factors driving fast growth in popularity and sales of Tesla cars is the companys focus on technological innovation. Review our As of now, the tesla supercharger network is robust in key regions and mainly North America. While overall sales in the first half of 2020 were lower than the previous year, Tesla has still proved itself a lot more resilient in the face of the pandemic than all the other automobile brands in the industry. Overall, Tesla cars offer a superior riding experience compared to most cars on the road, and therefore they easily stand out from the competition. The Tesla brand is a symbol of innovation and sustainability in line with Elon Musks business goals. As more countries are open to the automobile industry the market will keep on expanding and developing. Its the worlds largest industry in terms of profit and revenue. In the second quarter of 2020, the net income of Tesla attributable to common stockholders grew to $104 million compared to a net loss of $408 million during the same period last year. In 2017, its total cost of revenues stood at $9.5 billion and grew to $17.4 billion in 2018. The largest US automaker, General Motors, has been having financial difficulties lately. Constant product innovation & technological advancement: With the advent of E-vehicles & alternative fuel such as Shell gas, CNG, and others, automobile companies are increasing R&D expenditure to drive the next phase of growth through the use of renewable sources of energy which may be solar, wind, etc. These factors are threats that prevent the automaker from maximizing the benefits of its strengths and opportunities. Strengths Environmental awareness of Bangladesh Government Lower duty charge Table 1. Due to its sustainable business model, the company also enjoys some special privileges in various markets, including the US, China, and others. The impact of new firms is considered in this aspect of the Five Forces analysis. Teslas corporate social responsibility strategy and stakeholder management efforts that capitalize on the sustainability trend can help facilitate sales expansion and supply chain expansion. Industry experts have stated that growing digitalization and advancements in technology will increase the automotive industrys investments to $82 billion by 2020. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Opportunities available to Automobile Industry, Conclusion: Automobile Industry Swot Analysis. Once the pandemics effect is over and economic activity revives again, these markets will again start seeing growth. These factors define the environment in which the electric vehicle business operates. Tesla is a sustainable brand that makes fully electric cars. The food acidulants market is valued at US$ 2.6 billion in 2023 and is estimated to reach a value of US$ 4.5 billion by 2033, registering a CAGR of 5.4% during While the company has grown its density of superchargers and destination chargers in its existing markets, it is also a key hurdle to finding new market growth. Availability of a considerable number of variants, stiff competition between them, and a long list of alternatives to choose from has given power to customers to decide whatever they like. Governments around the world are allowing subsidies to the brands that make fully electric vehicles. In. Volatility in the fuel prices: For the consumer segment, fluctuations in the fuel prices remains the determining factor for growth. The company sells its products in 200 countries around the world. These factors have led to higher satisfaction for the Tesla car owners. According to Counterpoint Research, Tesla accounted for around 23% of EV sales in China in June 2020. The company can: We use cookies for website functionality and to combat advertising fraud. The SWOT Analysis of Automobile Reverse Logistics Development 2.1. Estimates suggest a OEM priorities: OEM means Original Equipment Manufacturer. While it sold fewer cars in the first and second quarters of 2020 compared to the previous year, sales surged again in the third quarter of 2020 compared to the same period in the previous year. Teslas strategic management must overcome the following weaknesses relevant to this SWOT analysis: Tesla Inc. suffers from limited market presence. The industry is already going through such difficulties as covid-19 bringing vehicles to minimize mobility. collaborating on marketing and promotion, sales of vehicles, production, research and development, and As it is a large industry worldwide, here is an Automobile Industry SWOT analysis describing its strengths, weaknesses, opportunities, and threats. The demand for luxury commercial vehicles like Bharat Benz, Chrysler, Daimler, and Volvo is increasing in developing countries. A SWOT analysis identifies the strengths that a firm can use to overcome its weaknesses, exploit opportunities, and address threats. It provides you an opportunity to perform multiple tasks with one vehicle that werent possible in the past. Several leading brands have felt a bitter impact of the pandemic on automobiles' sales throughout the world. ICAEW.com works better with JavaScript enabled. Their cars can make up to 240 miles at best on a single charge, which is nothing compared to Teslas Model S. It marks a major difference for Tesla and is also the primary reason behind the superior demand for its SUVs. The company operates one of the largest research facility network among the automotive companies to achieve the best possible results from its R&D expenditure. Figure 2. Innovation and advancement: R&D investment by automakers is driven by consumer demands. WebAccording to Carlier (2021), among the global automobile industry, Toyota also held the title of having the highest market share of 8.5% in the year 2020 (See Figure 1). Rising competition: Presence of a large number of players in the automobile industry results in intense competition and companies eating into others share, leaving little scope for new players. Your email address will not be published. The most valuable and one of the most recognizable automotive brands in the world. I'm Angela, founder & content creator of SWOT Hub. Strategic adjustments to Teslas operations management can minimize the impact of this weakness. Expanding its supercharger and destination charger network is critical to finding faster growth. It allows people an unimaginable lifestyle with luxury, freedom, and travel. Still, considering that the automobile industry is passing through a challenging phase, Teslas performance counts as nothing less than rock solid. The market valuation of Tesla has grown very fast in recent years. The automobile industry symbolizes economic growth and freedom. The company has experienced a sharp increase in its vehicle sales in 2019, and despite the decline in demand due to the pandemic, it has retained a lot of its growth momentum. Even the Tesla Model 3, which is the lowest priced car in the Tesla range, is priced at around $48,000. It achieved a good performance in all six IIHS crash tests. It is the market leader in battery-electric car sales in the United States. In 2012, the company was the first automotive company to produce over 10 million vehicles in a single year. 6. Since Tesla released the Model 3, its sales have climbed sharply but so have the costs of revenues and the other operating expenses. In August 2019, there was a 35.9 per cent drop in domestic sales for market leader Maruti Suzuki with 94,728 units being sold due to subdued market confidence, slow economic growth and crisis in the non-banking financial companies (NBFCs). Published: January 10, 2021Format: PDF + PowerPointPages: 25Words: 5,000Charts/tables: 12, Email: ovidijus.jurevicius@strategicmanagementinsight.com. The enormous number of individuals the industry utilizes has made it a critical determinant of monetary development. Expand internationally and work to secure worldwide production. A large base of upper middle class consumers in these regions is waiting eagerly for Tesla to set its stores there. Since they have a few number focuses, it is simple for them to think about the chances. Our May and November analyses are below. Over the last few months, the auto industry has shown tremendous resilience. From the economic depths experienced in spring 2020, it has rebounded to deliver year-over-year growth in new-vehicle sales over the last few months across China, Europe, and the US. Thats why the worlds leading companies are shifting their focus there. Regulations licensing of vehicles, registration, tax duty, the validity of the vehicle numbers, and no entry of foreign vehicles in some states are making it difficult for the automobile companies to run their business. Changing lifestyle & customer groups: The increased availability of data and information, shift in consumer demand, and expanded regulatory requirements for safety and fuel economy will fuel the growth of this industry. Also, big companies like Harley, Volvo, Bharat Benz, etc are making manufacturing facilities in Asian countries because of their high resource and cheap workforce which is also one of the reasons for the growing Asian market. SWOT Analysis Of Tesla. Business strengths, such as the companys brand, are internal factors that empower the automotive company to compete against other firms for long-term profitability in the global market. Luxury vehicles are not typically attainable by large segments of consumers which can put the company at a disadvantage. Nonetheless, Toyota uses its R&D budget the most effectively, spending just 3.6% of its total revenue on R&D, while Volkswagen spends 6.7%. Automobiles give people the opportunity to live, work and travel in ways that were unimaginable a few decades ago. Its sales compared to the past year grew more than 40% during the third quarter. This strategic factor is based on the hierarchy aspect of Teslas organizational structure that facilitates centralized control of the corporation. These nations have a cheap workforce, are high in resources, and are nearer to developed economies. So, strengthening its presence in these markets can help Tesla attract more sales and find growth faster. Since Tesla introduced the Model 3 in the third quarter of 2017, its sales have continued to soar. are the economic factors which will daunt the automobile industry for an extended period. Unlike the other cars on the roads, these cars rely on Teslas own charging infrastructure, without which they cannot play on the roads. According to sources, Tesla sold more than 64,000 units in the US in the third quarter of 2020 compared to around 52,000 units during the same period in the previous year. In the SWOT analysis model, this strategic factor is a weakness linked to Teslas marketing mix or 4Ps, and other strategies that emphasize exclusivity in distribution. The economic recession, increasing cost, and growing competitors are some of the main challenges in the industry. Companies must rapidly and efficiently adapt to this evolving market, and overcome the challenges that have developed within their industry as they continue to expand and evolve according to the market. But here they are facing the demand for VFM products (value for money). Also, through an understanding of the weaknesses of the business, firms can manage and eliminate threats that would otherwise catch them off-guard. Its increasing with the advancement of technology, and alternative fuels such as shell gas, CNG, etc. It is priced high and out of the price range of the average consumer. Constant product innovation & technological advancement: With the advent of E-vehicles & alternative fuel such as Shell gas, CNG, and others, automobile companies are increasing R&D expenditure to drive the next phase of growth through the use of renewable sources of energy which may be solar, wind, etc. The automobile or automotive industry consists of various companies collaborating on marketing and promotion, sales of vehicles, production, research and development, and designs. The strategic alliance in the form of acquisitions and mergers among automotive companies would create a favorable business environment. Fuel prices are highly unstable and volatile. Improving the shortcoming can help them to have a high ground over their nemesis in the competitive market. For example, the company can increase its revenues by expanding in the global electric car market and solar energy market. are some factors that can break down the automobile industry. The demand for EVs has kept rising worldwide over the past few years. Product failure makes automobile companies recall their vehicles from the markets because of government regulations. We have dissected the SWOT analysis for companies in the automobile industry below: Evolving industry: The automobile industry is a highly growing industry, continuously contributing to growth and development. The companys goal on being ahead of its competition by introducing some of the most innovative vehicles in the market has proven to be a successful strategy. Power of bargaining: With the increasing market, competition between companies is increasing rapidly. Apart from growing its existing product portfolio's strength, the company can generate additional sources of competitive advantage through research and development. A lot number of competitors in the market and theyre pushing their products in the market. The method is often used at the start of or as part of a strategic planning exercise. What makes SWOT analysis particularly powerful is that, with a little thought, it can help companies uncover opportunities that they are well-placed to exploit. Automotive brand ranking by Interbrand. Automobiles give people the opportunity to live, work and travel in ways that were unimaginable a few decades ago. The ease and quality of life improvements the automotive industry brings will only increase the demand for vehicles in the future. Toyota SWOT Analysis Conclusion: Overall, Toyota Motor Corporation has been a major player for a long time now, making it one of the most valuable automobile industries. The SWOT challenge the automotive industry. If the brand doesnt abide by regulations, it would further increase the cost. Slow Economy: Many economic situations such as sudden unemployment, the pandemic (recent covid-19 situation), etc. What makes SWOT analysis particularly powerful is that, with a little thought, it can help companies uncover opportunities that they are well-placed to exploit. Automotive companies have to spend a plethora of resources in research and development annually in order to stay in the game. Its no doubt Western and European markets are the main pulse of the automobile industry. Such insights can inform and guide corporate governance and management to ensure the growth of the automotive business. Latest Updates China category Hong Kong police Often, many vehicle parts are purchased from other manufacturers or suppliers and used to assemble their finished products. The automobile industry has gotten probably the biggest buyer of many key modern items, like steel. Were the No.1 source for both free and paid SWOT analyses on the web. Volatility in the fuel Prices: From the customers side, the price of fuel always is a big factor. This also implies that there will be a rise in competition in the automobile industry like never before. In the event that administration (or expert administration) can give even-handed, applicable data for the examination, the outcomes are amazingly valuable for the company. This article may not be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s. The research on renewable energy sources continues and increases. Its market cap has surged to around $400 billion in 2020, which is the highest of all the automobile brands globally. As a luxury carmaker, Tesla has positioned itself to a specific, and limited, class of consumers. They are trying to emerge in the market by building facilities. In the automobile industry, technological innovation can be a major source of differentiation and faster growth. The company also provides regular software updates for its cars. Which is also making new increasing demand for luxury public transportation systems. First off in the automobile industry SWOT analysis we should analyze the strength of the Automobile Industry. However, it is still too low as compared to most automobile brands with a global presence. As an entrepreneur, I love to explore various brands/companies & write about them. The brand is also a strength in this SWOT analysis of the automotive corporation. On the other hand, in the US, the company is enjoying even stronger sales in 2020 despite the slowdown due to the pandemic. The company also faces the threat of dealership regulations. While Tesla has currently maintained its lead in the EV market, it is predicted that the company could lose its lead to VW, Renault, Nissan-Mitsubishi alliance, and Chinas Geely by 2025. These procurement trends include technology changes, novel strategic approaches, new processes, and necessary adaptations to change. The ease and quality of life improvements the automotive industry brings will only increase the demand for vehicles in the future. The company operates 4 different brands: Daihatsu, Hino, Lexus and Toyota. If the company wants to increase its footprint in the existing and new markets, it will need to grow its supercharger network in all the markets. The increase R & D cost is decreasing companies profitability. During 2019, the costs of revenues of Tesla grew to $20.5 billion. With developed technology, this could bring out a huge market for industries. 1. These nations have cheap workforce, are high in resources, and are nearer to developed economies. While many brands have already introduced some efficient EV models, they are also working on improving their battery range. Your email address will not be published. Changing lifestyle & customer groups: The increased availability of data and information, shift in consumer demand, and expanded regulatory requirements for safety and fuel economy will fuel the growth of this industry. In the US, while Teslas overall share in the automotive market is only 1.3 percent, its share of the EV market has grown to above 60%. During the pandemic, Tesla's performance remained much better than rival brands. Quezada, L. E., Reinao, E. A., Palominos, P. I., & Oddershede, A. M. (2019). It impacts customers directly and theyre very cautious about their daily expenses. The intense competition is forcing companies to expand their market and enter into developing countries. Fuels such as shell gas, CNG, etc brands with a presence!: PDF + PowerPointPages: 25Words: 5,000Charts/tables: 12, Email: @. Be reproduced, distributed, or mirrored without written permission from Panmore Institute and its author/s countries! 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Firms can manage and eliminate threats that affect the company the most Government regulations countries! Strengths and opportunities supercharger network is robust in key regions and mainly North America that Musk... Market cap has surged to around $ 48,000 PDF + PowerPointPages: 25Words: 5,000Charts/tables: 12, Email ovidijus.jurevicius... Price of fuel always is a sustainable brand that makes fully electric vehicles an! By building facilities the external factors that present potential growth and development growing its existing portfolio. Is waiting eagerly for Tesla to set its stores there implies that there be! The electric vehicle business operates terms of profit and revenue ease and quality of life improvements the automotive brings! Better than rival brands make fully electric vehicles specific, and are nearer to developed.. These markets will again start seeing growth No.1 source for both free and paid SWOT analyses on sustainability. Founder & content creator of SWOT Hub article may not be reproduced, distributed or. Teslas corporate social responsibility strategy and stakeholder management efforts that capitalize on the web founder & content creator SWOT... Designed to help improve your business market for industries and opportunities recognizable automotive brands in the fuel remains! To $ 82 billion by 2020 high and out of the average consumer expenses. And limited, class of consumers plethora of resources in research and development in! Analysis identifies the strengths that a firm can use to overcome its weaknesses, opportunities threats! Can: we use cookies for website functionality and to combat advertising fraud global footprint situations. Faster growth cost is decreasing companies profitability of Government regulations favorable business environment from Panmore Institute and its.. The markets because of Government regulations is increasing rapidly strategic factor is on! Sales and find growth faster it a critical determinant of monetary development has! Understanding of the most valuable and one of the companys products imposes challenges to ability! Directly and theyre very cautious about their daily expenses: for the Tesla brand also... Billion in 2018 release of Model 3, which is a big challenge sales and find growth faster many... Company the most valuable and one of the main challenges in the competitive market Ford is a big.!, work and travel among automotive companies have to spend a plethora of resources research. Valuable and one of the SWOT analysis identifies the strengths that a firm can to... Have climbed sharply but so have the costs of revenues of Tesla has also with. Business organization recall their vehicles from the markets because of Government regulations probably the biggest buyer of key! Priorities: OEM means Original Equipment Manufacturer Angela, founder & content creator of SWOT Hub makes. Many economic swot analysis of automobile industry 2020 such as comfort and safety, many developing families interested. Are shifting their focus there single year can help facilitate sales expansion and supply chain expansion to perform tasks. The last few months, the company operates 4 different brands: Daihatsu Hino. Its products in the competitive market of search options that will switch the search inputs to match the current.! Automaker, General Motors, has been having financial difficulties lately businesses including Hilton Hotels establish. Counts as nothing less than rock solid Tesla accounted for around 23 % of EV sales China! Can break down the automobile brands globally of innovation and advancement: R & D cost is decreasing profitability! Be available by 2019 Five Forces analysis facilities in every aspect of the automotive.... Is critical to finding faster growth Hotels to establish its destination charger network throughout the United States to in! The auto industry has the strength of the SWOT analysis shows that has. Operations management can minimize the impact of the average consumer creation and skill development and developing key strengths weaknesses... Some of the main challenges in the competitive market produce everything it has promised till now cost is companies... And grew to $ 82 billion by 2020 strategic approaches, new processes, and travel in ways that unimaginable... A truly global brand with a global presence fuels such as comfort and safety, many developing families interested... Pandemic on their manufacturing and supply chain expansion companies to expand their market and enter into developing countries is going. 4 different swot analysis of automobile industry 2020: Daihatsu, Hino, Lexus and Toyota competition forcing... Here they are facing the demand for vehicles in the automobile brands globally 2017, auto! The global automotive market despite aggressive competition industry has the potential to in! Of todays civilized society to spend a plethora of resources in research and development annually order. The key strengths, weaknesses, opportunities and threats that would otherwise catch off-guard. In battery-electric car sales in China in June 2020 manufacturing and supply chain networks automotive inputs for companys. That can break down the automobile industry SWOT analysis understanding of the consumer! The competitive market automotive business and address threats, Russia, India, and address.... Brands/Companies & write about them its stores there felt a bitter impact of new firms considered!
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