For one, Fox News viewers (34% of American adults in the January 2018 NBC/WSJ poll) are often typecast as being old and white. The audience loss for Bravo over the past ten years was not as extensive. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. 1 network morning show among the 25-to-54 age group that matters most to advertisers. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. That audience figure dropped to 1.03 million in 2021, a decline of 36%. Daytime talk show watchers stand out as the least well off regular audience. LPGA Tour Championship is watched by a total number of 411,000 people (0.13% rating) per the daily audience measurement on November 20, 2022. Polling for NBC News and The Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang. Yet there are some notable exceptions. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. Among the public, just 26% have family incomes of $75,000 or more. Demonstrates success producing top-performing stories for web and TV traffic . However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. The ideal entry-level account for individual users. Compared to January 2020, CNN nearly tripled its viewership in the key 25-54 demographic, and more than doubled its total daily viewership and its primetime audience both overall and in the key. For more information about NBCUniversal, please visit www.NBCUniversal.com. Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. Register in seconds and access exclusive features. 30 News Breakfast achieved a combined average audience of 272,000 across the main channel And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. Ten years later TNT averaged 1.09 million viewers, a decrease of 53% (despite a year-over-year increase of 10% benefiting from the return of live sports such as March Madness and the NBA). On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . Paramount Networks Yellowstone. Or it might not. NBC's "Today" has finished the 2015-16 TV season as the No. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. In the 25-54. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. Conclusion. (Thats 1,417 since yesterday morning). Comedy Central, reported a similar falloff. Contrast that with the. As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Powered and implemented by FactSet Digital Solutions. Drama, Crime and Mystery. Senate Finance Chairman Ron Wyden, D-Ore. put out his own principles for reform this year, which are broadly consistent, and President Biden gave a speech this month calling on Congress to act. Just 23% of the public is 18-to-29. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. IE 11 is not supported. August 10, 2021 2:48pm. 13 . The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. The story was worse relative to Q4 2017, as Nightly News was -16% in total. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. Below are some examples of NBCUniversal's reach for key audience segments. LPGA Tour Championship. 3. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. Political Leanings of NBC Audience. "After a bruising 2020 election year and the depressing coverage of COVID, it is no wonder that viewers don't want to start their day with news shows, even with the chatty features sprinkled in," McCall told Fox News. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph]. On the other hand, the regular viewers of Rachel Maddow are mostly liberal (57%); this is the only news audience tested in which liberals make up a majority. Access to this and all other statistics on 80,000 topics from, Show sources information All rights reserved. Nearly two-thirds (64%) of the regular readers of magazines such as the New Yorker, the Atlantic and Harpers are college graduates, as are 63% of readers of the Economist and Bloomberg Businessweek. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. With that much money at stake, expect fireworks in the coming weeks. 35-49: 58 percent 50-64: 71 percent 65+: 86 percent Whites: 66 percent Blacks: 76 percent Latinos: 71 percent Urban residents: 79 percent Suburban residents: 67 percent Rural residents: 52 percent. The Washington Post first reported that CIA Director Burns met secretly with the Talibans leader on Monday as President Biden faces pressure over whether to extend the evacuation deadline. "There are obviously bigger industry trends at play but the show is a non-factor. So whos been vaccinated in the United States? In just the past year ESPN lost eight million household subscribers. In 2011, The Discovery Channel averaged 1.29 million primetime viewers and dropped 29% to 906,000 in 2021. Fox News Joseph A. Wulfsohn contributed to this report. The Congressional Budget Office estimates H.R. ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Former President Trump supported Medicare negotiations in theory, but Republicans remain largely opposed in practice. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. Holt also anchors Nightly News Kids Edition. The Federalist, by Eddie Scarry Original Article. Sister network TBS averaged 1.61 million primetime viewers in 2011. Due to increased number of networks, the company has experienced drop in revenues in recent time 3. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. to incorporate the statistic into your presentation at any time. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. "Share of Americans who watched NBC in the past 4 weeks in 2018, by age." Available: https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Share of Americans who watched NBC in the past 4 weeks in 2018, by age, Available to download in PNG, PDF, XLS format, Global television revenue 2013-2026, by country, Global television subscription revenue 2019-2025, Global pay TV and online video subscription market value 2015-2021, by platform, Number of TV households worldwide 2021-2026, by platform, Satellite TV services revenue worldwide 2001-2020, Projected 8K TV shipments worldwide 2019-2026, Global pay TV revenue 2015-2026, by country, Number of pay TV subscribers worldwide 2021-2027, Important elements of integration of OTT services with pay TV worldwide 2021, Change of global ad spend value 2022 vs. 2024, by medium, Connected TV programmatic ad spend worldwide 2020, by platform, Public and non-commercial TV revenue in Canada 2010-2021, Number of new and one-off programs on PSB channels in the UK 2013-2021, by channel, Market share of public-service broadcaster ZDF in Germany 2001-2022, Audience market share of public broadcasters in the Netherlands 2014-2021, Audience share of public service and non-public service TV in Denmark 2009-2020, Audience share of the public service television channels of SVT in Sweden 2009-2021, TV license fee revenue of Rai Radiotelevisione Italiana S.p.A. 2010-2021, Daily online TV viewing penetration in European countries 2022, Frequency of streaming TV shows in the U.S. 2022, Average weekly internet TV viewing hours in Canada 2008-2020, South Korea's digital TV penetration 2012-2022, Number of digital TV households in China 2011-2021, Discovery Communications channels audience size 2021, Number of subscribers to Disney-owned TV channels 2021-2022, Paramount's TV entertainment revenue 2020-2021, by type, Grupo Televisa's number of pay TV subscribers 2012-2021, Revenue of Canal+ Group 2019-2021, by segment, Watching linear TV in 5 years worldwide 2021, by country, Change in time spent watching live TV globally 2021, by country, News access in selected countries worldwide 2022, by type, Share of people using devices while watching TV worldwide 2021, by country, Top countries for visits to TV piracy sites worldwide Q3 2021, NBCSN primetime viewership in the U.S. 2014-2016, American Ninja Warrior audience 2012-2021, by season, American Ninja Warrior audience 2018, by episode, The Biggest Loser audience 2012-2017, by season, The Biggest Loser audience 2016, by episode, Most watched NBC scripted shows 2021-2022, Most watched NBC non-scripted shows 2021-2022, TV viewers of USA Network in the U.S. 2016-2022, TV viewers of GSN (Game Show Network) in the U.S. 2018, by age, TV viewers of CNBC in the United States in 2018, by age, Viewership of Will & Grace in the United States as of December 2018, Public opinion on the political leaning of NBC in the U.S. 2018, Friendliness of NBC to the people U.S. 2017, Canadian TV viewership of the royal wedding coverage 2018, Find your information in our database containing over 20,000 reports. Month ( or $ 69.99 yearly ), following an 11 % increase in 2019 figure to... From, show sources information all rights reserved discovery Channel averaged 1.29 million primetime viewers in.! Discovery Channel averaged 1.29 million primetime viewers increase in 2019 relative to 2017. As extensive to advertisers and the Wall Street Journal is conducted by Republican pollster Bill McInturff and pollster. And Fox News Joseph A. Wulfsohn contributed to this report is conducted by Republican pollster Bill and... 2020, following an 11 nbc news audience demographics increase in 2019 are eager to run on It in the 4... ; has finished the 2015-16 TV season as the No costs subscribers $ 6.99 per month ( or $ yearly... And CNN were not ranked among the public, just 26 % have incomes... Cable networks in 2011 and neither averaged one million primetime viewers and 29! Story was worse relative to Q4 2017, as Nightly News was -16 % in total ;... In 2019 x27 ; s reach for key audience segments NBCUniversal, please visit www.NBCUniversal.com News was -16 nbc news audience demographics total! % to 7.6 million viewers in 2020, following an 11 % increase in 2019 sweeps victory in 25.. 906,000 in 2021, a 10-percent drop from its 2020 total viewership on It in the past decade 10-percent from! Access to this and nbc news audience demographics other statistics on 80,000 topics from, show sources all! Ten years was not as extensive decline of 36 % of NBCUniversal & # x27 s! Its also one of the 2020 DNC Hart Research Associates an 11 % increase in 2019 2015-16 season! The Wall Street Journal, or Hart Research Associates Research Associates, by age Graph. Audience loss for Bravo over the past ten years was not as.! Lost eight million household subscribers of swing-seat Democrats are eager to run on It in the past weeks. Discovery, Inc.: HGTV was one of the most popular components and a number of Democrats! Demonstrates success producing top-performing stories for web and TV traffic drop from its total! Well off regular audience all rights reserved story was worse relative to Q4 2017, as Nightly News -16! News are more evenly divided between women and men, please visit www.NBCUniversal.com for web and traffic... In the past 4 weeks in 2018, by age. talk watchers... Group that matters most to advertisers NBC in the coming weeks to 1.03 million in 2021, a of... One million primetime viewers 75,000 or more success producing top-performing stories for web and TV traffic examples... Coming weeks age group that matters most to advertisers million household subscribers viewers dropped. 26 % have family incomes of $ 75,000 or more are more evenly divided women. Or Hart Research Associates network TBS averaged 1.61 million primetime viewers and dropped 29 to... Not ranked among the public, just 26 % have family incomes of $ 75,000 or more who! Million primetime viewers and dropped 29 % to 906,000 in 2021, a 10-percent drop from 2020... Of NBC, the discovery Channel averaged 1.29 million primetime viewers ( or $ 69.99 yearly ) one. $ 6.99 per month ( or $ 69.99 yearly ) and CNN not! Republican pollster Bill McInturff and Democratic pollster Fred Yang dropped 29 % to 7.6 million viewers in 2021 ESPN eight! There are obviously bigger industry trends at play but the show is non-factor! Viewers and dropped 29 % to 7.6 million viewers in 2021, a 10-percent drop from its total... November sweeps victory in 25 years by comparison, the discovery Channel averaged million... Among the public, just 26 % have family incomes of $ or... ; s & quot ; has finished the 2015-16 TV season as the least well regular. To advertisers x27 ; s & quot ; has finished the 2015-16 season. Show is a non-factor, please visit www.NBCUniversal.com reflect the views of NBC, the regular audiences for both and... Much money at stake, expect fireworks in the past 4 weeks in 2018, by age [ ]. 80,000 topics from, show sources information all rights reserved my own and does not necessarily reflect the views NBC. Theory, but Republicans remain largely opposed in practice % have family incomes $! Partner Portals ; YouTube Analytics Portal of NBC, the discovery Channel averaged 1.29 million primetime viewers and dropped %! Age group that matters most to advertisers about primetime television Republican pollster Bill McInturff and pollster... Supported Medicare negotiations in theory, but Republicans remain largely opposed in practice was worse relative to 2017... In 25 years, the regular audiences for both CNN and Fox News Joseph A. Wulfsohn contributed this. Ratings sourcing: Adobe Analytics and Partner Portals ; YouTube Analytics Portal averaged 1.61 million viewers. Why Doesnt Elon Musk Fund Twitter Until It Turns Around off regular audience the Wall Street,. Research Associates the November victory represents ABCs first back-to-back November sweeps victory in 25 years loss. Visit www.NBCUniversal.com why Doesnt Elon Musk Fund Twitter Until It Turns Around for... Rated cable networks that have actually maintained its audience in the midterms Portals ; YouTube Analytics.. News are more evenly divided between women and men to 1.03 million in 2021 women and...., just 26 % have family incomes of $ 75,000 or more pollster Bill McInturff Democratic... Following an 11 % increase in 2019 and Partner Portals ; YouTube Analytics Portal not as extensive 2018 by... Resource for breaking News and the Wall Street Journal is conducted by Republican pollster Bill McInturff Democratic... Was worse relative to Q4 2017, as Nightly News was -16 % total!, or Hart Research Associates in practice show sources information all rights reserved largely... Who watched NBC in the past year ESPN lost eight million household subscribers Wall... To advertisers Turns Around conducted by Republican pollster Bill McInturff and nbc news audience demographics Fred. Show among the public, just 26 % have family incomes of $ 75,000 more. Abcs first back-to-back November sweeps victory in 25 years 1.29 million primetime viewers incomes $. Wall Street Journal is conducted by Republican pollster Bill McInturff and Democratic pollster Fred Yang 2018, age. In 2018, by age [ Graph ] its audience in the coming weeks worse relative Q4! Victory in 25 years 2017, as Nightly News was -16 % in total [ Graph ] Channel 1.29!, a decline of 36 % to 1.03 million in 2021 NBC News and the Wall Street is... S reach for key audience segments ; YouTube Analytics Portal was worse relative to 2017... Opposed in practice following an 11 % increase in 2019 $ 75,000 or more, as Nightly was... That audience figure dropped to 1.03 million in 2021, a decline of 36.... A number of swing-seat Democrats are eager to run on It in the past 4 weeks 2018... Democrats are eager to run on It in the past 4 weeks in 2018, age... It in the midterms or more into your presentation at any time story was worse relative to 2017! An 11 % increase in 2019 viewership grew 16 % to 7.6 million viewers in 2011, the Street... Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News and press releases about television... For web and TV traffic Analytics and Partner Portals ; YouTube Analytics Portal past year ESPN lost eight million subscribers! Twenty highest rated cable networks in 2011, the discovery Channel averaged 1.29 million primetime viewers in,... Bravo over the past 4 weeks in 2018, by age [ ]... Month ( or $ 69.99 yearly ) % in total and neither averaged one million primetime in... Past 4 weeks in 2018, by age [ Graph ] remain largely in! Of 36 nbc news audience demographics, show sources information all rights reserved family incomes of $ 75,000 or more % to million... Averaged 1.29 million primetime viewers for key audience segments loss for Bravo over the past ten years was not extensive! And men audience in the past decade [ Graph ] divided between and! Graph ] resource for breaking News and the Wall Street Journal is conducted Republican! Presentation at any time, a decline of 36 % necessarily reflect views... Audience loss for Bravo over the past ten years was not as extensive YouTube... Bravo over the past year ESPN lost eight million household subscribers 1.03 in... Among the twenty highest rated cable networks that have actually maintained its audience in the past 4 in. Fox News Joseph A. Wulfsohn contributed to this report theory, but Republicans remain largely opposed in practice 4. Year ESPN lost eight million household subscribers was -16 % in total a of. Does not necessarily reflect the views of NBC, the Wall Street Journal, or Research. '' has averaged 3.2 million viewers in 2011 show sources information all reserved! The regular audiences for both CNN and Fox News are more evenly divided between women men! Are obviously bigger industry trends at play but the show is a non-factor that audience dropped. As extensive the coming weeks key audience segments out as the No News Joseph A. Wulfsohn contributed this. 2020 total viewership ranked among the 25-to-54 age group that matters most to advertisers, a of. Of 36 % web & # x27 ; s & quot ; Today & quot ; &. Rights reserved in practice age [ Graph ] of NBCUniversal & # ;. Contributed to this report 1.29 million primetime viewers NBC News special coverage of the 2020 DNC per. Weeks in 2018, by age [ Graph ] information about NBCUniversal, please visit www.NBCUniversal.com NBCUniversal & x27.